Product Positioning 


 T1-Industry and Trade Po is the main circulation management, and the need for simple management of production growth of small businesses, the introduction of a management software. The Cikuan software through into the enterprise, marketing, business links throughout the recording and analysis of deposit, treasury, zero, production and realization of enterprise logistics, capital flow, information flow and production cost control manage all aspects of, in order to integrate and optimize enterprise internal resources. 


 Applicable to customers: the front shop, outsourcing processing and assembly of simple processing and manufacturing enterprises of the production patterns. 


 T3 Standard Edition is mainly for corporate financial management, the same simple Invoicing and production, the only outstanding part is a professional financial module. 



 Two. 
 Pricing factors 




 2.1 Pricing Strategy 


 Industry and Trade Po is the product of T1 product line of high-end products, the profitability of the partners. Strategy: "slightly higher" strategy. 


 Customer value pricing, combined with the customers, friendly suppliers, Cheong InfoQuick product line situation, partners, and to determine the version of the price. 




 2.2 product line factors 


 u price 


 Trade and Industry treasure the most high-end products in the T1 line, the pricing is higher than the "Franchise Edition" 


 Industry and Trade Po Chang Jetto product line is the most low-end "manufacturing" the field of products, to low-end Standard Edition pricing of T3. 




 2.3 The customer purchases features 


 Visits to customers in 2010, most of the T1 high-end customers, customer first, functionality and ease of use, the two prices. 




 Has a large number of the housekeeper, Trade users, they not only use the software stores, and also manages the back-end materials and finished products warehouse. 


 These customers do not choose to T6, the T3 of reasons, mainly because their purchasing, marketing is very simple to use business management, mainly management business, do not ask for financial accounting, not even many companies the cost of business The system embodiment of the boss "a pretty good idea. Such enterprises simply can not smooth T6 and UF. Trade integration enterprises, production and there are demands from the boss on the price to care about acceptable -5 20 000 million products with a simple production function more reluctant to pay 
 .